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The Perspective

Opening

My early professional years were rooted in community development and social equity, working at the grassroots level on child rights and skills development programs across rural Rajasthan. That grounding continues to shape how I approach sustainability today, not as an abstract goal, but as a system that must work for people, institutions and markets simultaneously. Later years of my professional life, till date, are spent working inside systems that are expected to perform under imperfect conditions; limited budgets, fragmented governance, informal labour and inconsistent enforcement.

Recycling in India operates at this exact intersection.

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Why Infrastructure, Not Advocacy

Public discourse around waste often focuses on behaviour change or environmental awareness. These matter, but they are insufficient.

Without reliable infrastructure, even well-intentioned systems collapse. Collection fails. Segregation erodes. Informal workers remain excluded. Materials leak back into landfills.

My work has focused on building and testing infrastructure that acknowledges these realities rather than working around them.

On Informality

India’s informal waste economy is often described as a problem to be solved.

In reality, it is one of the most resilient recycling systems in the world, just poorly integrated into formal planning. Designing systems that recognise informal workers as participants, not afterthoughts, is essential to scale, equity and long term resilience.

How I Think About Scale

Pilot projects succeed easily. Systems scale painfully. Most systems fail not because they are wrong, but because they underestimate complexity. Scale requires:

  • Economic viability
  • Institutional adoption
  • Behavioural alignment
  • Operational discipline

Our Mission

Our mission is to help businesses grow by delivering innovative, ethical, and client-focused solutions that make a real difference. We strive to create meaningful connections, empower our clients, and drive measurable results while staying true to our core values of integrity, collaboration, and excellence.

Our Values

These core values guide everything we do and reflect what matters most to us.

Integrity

We act with honesty and transparency in everything we do.

Innovation

We embrace creative thinking to solve problems.

Collaboration

Teamwork and communication drive every success.

Accountability

We take responsibility for our actions and deliver on our promises.

Adaptability

We embrace change and evolve with it, by staying flexible and forward-thinking.

Sustainability

We aim for responsible practices that benefit people and the planet.

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